Terms of Service

Last updated: 25 April 2026

These Terms of Service (“Terms”) are a legal agreement between you and Loomreach Limited, a private limited company registered in England and Wales under company number 16839451, with registered office at 411 Oxford Street, Office 1.01, London, England, W1C 2PE, United Kingdom, trading as Mavinty (“we”, “us”, “our”, “Mavinty”).

By using our website mavinty.com, our application at app.mavinty.com, or any related service we provide (together, the “Service”), you agree to these Terms.

If you do not agree, do not use the Service.

1. Definitions

• “Account” — the account you create to use Mavinty after launch.
• “Content” — any data, text, images, audio, training files, photos, messages, or other material that you submit to or generate within the Service.
• “Founding Member” — one of the first 500 paying subscribers, eligible for the locked £29/month rate.
• “Service” — the Mavinty website, application, AI coaching engine, integrations, and any related products or features.
• “Standard Member” — any paying subscriber who is not a Founding Member, on the £39/month rate at launch.
• “Subscription” — a paid recurring subscription to the Service.
• “User”, “you”, “your” — the individual using the Service.

2. Eligibility

To use Mavinty, you must:

• Be at least 18 years old
• Have the legal capacity to enter into a binding contract under the laws of your country
• Not be barred from using the Service under any applicable law
• Provide accurate registration information

By using the Service, you represent and warrant that all of the above are true.

Mavinty is not designed for use by minors. If we discover that an Account has been opened by someone under 18, we will close it and delete associated personal data.

3. The waitlist

Before public launch, you may join our waitlist by submitting your email address. Joining the waitlist does not create an Account, does not constitute a Subscription, and does not commit you to pay anything. We will email you to confirm signup and to notify you when the Service launches.

Founding Member eligibility is determined by waitlist signup order. The first 500 confirmed waitlist signups, in chronological order, will be offered the £29/month Founding Member rate at launch. We will notify you of your eligibility in your waitlist confirmation email.

Founding Member status is reserved at launch only — when you actively subscribe via the launch email link. If you do not subscribe within a reasonable period after launch (typically 30 days, communicated in the launch email), your reserved spot may be passed to the next person on the waitlist.

4. Your account

After launch, to use the Service you will need to create an Account. You agree to:

• Provide accurate, current, and complete information during registration
• Keep your login credentials confidential — do not share them with anyone
• Notify us immediately at info@mavinty.com of any unauthorised access to your Account
• Be responsible for all activity that occurs under your Account
• Use the Service only for your own personal training — Accounts are not transferable and not for shared use

We reserve the right to suspend or close any Account that violates these Terms or that we reasonably believe is being used fraudulently or abusively.

5. Subscription and pricing

5.1 Plans

Mavinty operates on a single-plan model with two pricing tiers:

• Founding Member — £29 per month, available to the first 500 subscribers, with the rate locked as long as the subscription remains active (subject to Section 5.4 below).
• Standard — £39 per month, available to anyone after the 500 Founding Member spots are filled.

There are no other tiers, no upsells, no annual contracts at launch. We may introduce optional annual billing in future at the same effective monthly rate (no discount, no markup) for users who request it.

5.2 VAT

Loomreach Limited is not currently VAT-registered. Prices listed are exclusive of VAT and no VAT is added at checkout.

If we become VAT-registered in future (for example, on crossing the £90,000 turnover threshold), Founding Members’ £29/month rate will remain locked as the all-in price you pay — Loomreach will absorb the VAT internally rather than pass it on. Standard Member pricing may be adjusted at the time of VAT registration, with at least 30 days’ notice.

5.3 Billing and renewal

Subscriptions are billed monthly in advance. Your billing date is the date you first subscribed. Renewals are automatic unless you cancel.

We use Stripe (Stripe Payments Europe Ltd and Stripe, Inc.) to process card payments. Cryptocurrency payments (BTC, USDC) are processed through a separate provider (to be confirmed before launch).

If a payment fails, we will retry over the following several days. If we cannot collect payment, we will suspend access until payment is resolved or you cancel.

5.4 Founding rate locked — what it means

If you join as a Founding Member at £29/month and remain continuously subscribed, your £29/month rate is locked through every future price increase, every product update, and every major version of Mavinty.

The rate remains locked if you:

• Pause your subscription for less than 60 days and resume
• Update your payment method
• Switch billing currency (where supported)

The rate is lost if you:

• Cancel your subscription, then re-subscribe later (you will pay the current Standard rate)
• Allow your subscription to lapse for 60 days or more without active pause

Founding Member status is non-transferable. It belongs to your Account, not to your email address.

5.5 Price changes

We may change the Standard Member rate at any time. We will give existing Standard Members at least 30 days’ notice by email before any rate change takes effect, and you may cancel before the new rate applies.

We will not change the Founding Member rate for active Founding Members. This is a contractual commitment.

5.6 Cancellation

You may cancel your subscription at any time from your Account settings or by emailing info@mavinty.com. Cancellation takes effect at the end of your current billing period — you keep access until then.

For refunds, see our Refund Policy.

6. What Mavinty provides

When you subscribe, we provide access to:

• The adaptive AI training engine (daily plan adjustments, weekly reviews)
• Race-distance plans (Half Mar, Marathon, 70.3, 140.6 — additional distances may be added over time)
• Photo meal logging and recovery-aware nutrition guidance
• Wearable integrations via intervals.icu and supported direct connections
• Continuous coach chat with explanation of every plan change
• Founder Slack access (Founding Members only)
• All future features released during your active subscription, at no additional cost

We aim to keep the Service available 24/7 but do not guarantee uptime. We do not offer a contractual Service Level Agreement (SLA) at this time. The Service is provided “as is” and “as available” — see Section 11.

We may add, modify, or remove features. We will not remove a core feature that materially diminishes the value of your subscription without giving at least 30 days’ notice and offering you the option to cancel with a pro-rata refund.

7. Your content

7.1 Ownership

You own everything you upload to or generate in Mavinty — your training data, photos, messages, and personal information. We do not claim ownership of your Content.

7.2 Licence to us

To run the Service, we need a limited licence to use your Content. By uploading or generating Content, you grant us a non-exclusive, worldwide, royalty-free licence to:

• Store, process, and display your Content within the Service
• Send your Content to AI providers (currently Anthropic) to generate coaching responses
• Use anonymised, aggregated data derived from your Content to improve the Service (e.g., understanding average plan compliance — never to identify or expose individuals)

This licence ends when you delete your Content or close your Account, except for backup copies retained for the period stated in our Privacy Policy.

7.3 Acceptable use

You agree not to:

• Use the Service for any illegal purpose
• Submit false, misleading, or fraudulent information (including fake training data to abuse founding spots)
• Reverse-engineer, scrape, or copy the Service’s code, data, or AI outputs
• Resell, redistribute, or share your Account access with third parties
• Use the Service to harass, abuse, or harm others
• Upload Content that is obscene, defamatory, infringes intellectual property, or contains malware
• Interfere with the Service’s normal operation or security
• Bypass rate limits, paywalls, or access controls
• Use automated tools (bots, scrapers, scripts) to interact with the Service without our written permission

We may suspend or close any Account in breach of acceptable use, without refund.

8. AI-generated content

Mavinty uses artificial intelligence to generate training plans, daily decisions, nutrition recommendations, and chat responses. You acknowledge that:

• AI outputs may contain errors, omissions, or inappropriate recommendations
• AI outputs are not medical, legal, or professional advice — see our Medical Disclaimer
• You are responsible for evaluating AI outputs before acting on them
• We are not liable for outcomes resulting from your reliance on AI outputs, beyond the limits set in Section 11

We provide explanations alongside AI decisions to help you evaluate them, and you can override any plan recommendation at any time.

9. Intellectual property

9.1 Our IP

The Service — including its software code, AI engine, decision policies, design, branding, written content, and all other materials except your Content — is owned by Loomreach Limited or licensed to us. It is protected by copyright, trademark, and other intellectual property laws.

You receive a limited, non-exclusive, non-transferable, revocable licence to use the Service for your personal, non-commercial training. You may not:

• Copy, modify, or create derivative works of the Service
• Sell, sublicence, or commercially exploit the Service
• Use our trademarks, branding, or logos without written permission
• Remove copyright notices or proprietary markings

9.2 Open-source pledge

If Loomreach Limited ceases operating Mavinty (insolvency, voluntary shutdown, acquisition that ends the service), we will:

• Give active subscribers at least 60 days’ notice
• Refund the unused portion of any prepaid subscription
• Open-source the Mavinty engine model and decision policies under a permissive license, so existing users can self-host if they choose
• Provide reasonable transition documentation

This pledge is binding on Loomreach Limited and its successors.

10. Health, safety, and medical disclaimer

The Service provides educational information about endurance training, nutrition, and recovery. It is not medical advice. It is not a substitute for consultation with a qualified healthcare professional.

You must read and accept our Medical Disclaimer before using the Service. Key points:

• Mavinty is not a medical device and is not registered with the MHRA
• You should consult a healthcare professional before starting or significantly changing your training, especially if you have any medical condition or recent injury
• You use the Service at your own risk
• You are responsible for stopping training and seeking medical help if you experience symptoms (chest pain, dizziness, severe musculoskeletal pain, etc.)

11. Limitation of liability

11.1 Service provided “as is”

To the fullest extent permitted by law, the Service is provided “as is” and “as available”, without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose, accuracy, reliability, or non-infringement.

11.2 Limit of our liability

To the fullest extent permitted by law, our total aggregate liability to you for any claim arising out of or relating to these Terms or the Service is limited to the greater of:

• The total amount you have paid to us in the 12 months preceding the claim, or
• £100

11.3 Excluded losses

We are not liable for:

• Indirect, consequential, special, incidental, or punitive damages
• Loss of profits, revenue, business, or anticipated savings
• Loss or corruption of data (you are responsible for backing up your data — we provide standard FIT/CSV exports for this purpose)
• Loss arising from your use of, or inability to use, the Service
• Loss arising from your reliance on AI-generated outputs
• Loss arising from injury, illness, or death related to training (see Medical Disclaimer)
• Loss arising from third-party services we integrate with (Garmin, Stripe, Anthropic, etc.)

11.4 What we do not exclude

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under English law, including:

• Liability for death or personal injury caused by our negligence
• Liability for fraud or fraudulent misrepresentation
• Statutory consumer rights that cannot be waived

12. Your statutory rights as a consumer

If you are using Mavinty as a consumer (not for business purposes), you have certain statutory rights under UK law, including:

• The right to a 14-day cooling-off period for distance contracts (Consumer Contracts Regulations 2013) — see our Refund Policy
• The right to a service performed with reasonable care and skill (Consumer Rights Act 2015)
• The right to a refund or repeat performance if the service falls short

Nothing in these Terms affects your statutory consumer rights.

13. Suspension and termination

13.1 By you

You may cancel your subscription and close your Account at any time. See Refund Policy for what happens to billing.

13.2 By us

We may suspend or terminate your access to the Service:

• Immediately, if you breach these Terms (especially Section 7.3 acceptable use)
• Immediately, if we are required to by law or by a court order
• With 30 days’ notice, for any other reason — in which case we will refund any unused portion of your subscription

If we close your Account for breach, no refund is due.

13.3 Effect of termination

On termination:

• Your access to the Service ends
• You may export your data (FIT, CSV) for 30 days after termination
• After 30 days, your data is deleted, except where retention is required by law (see Privacy Policy Section 4)

14. Changes to these Terms

We may update these Terms from time to time. The “Last updated” date at the top reflects the most recent revision.

For material changes (changes that affect your rights, obligations, pricing, or how we use your data), we will notify active users by email at least 30 days before the changes take effect, and you will have the option to cancel before they apply.

For minor changes (typos, clarifications, formatting), we may update the page without notice.

Continued use of the Service after changes take effect constitutes acceptance of the new Terms.

15. Governing law and disputes

These Terms are governed by the laws of England and Wales.

Any dispute arising from or relating to these Terms or the Service is subject to the exclusive jurisdiction of the courts of England and Wales.

If you are a consumer resident in the European Union, you also retain the protection of any mandatory provisions of the consumer protection law of your country of residence.

Before formal legal action, we encourage you to contact us at info@mavinty.com — most issues can be resolved by talking.

UK residents may also use the Online Dispute Resolution platform (where applicable) at ec.europa.eu/odr.

16. General

16.1 Entire agreement

These Terms, together with our Privacy Policy, Cookie Policy, Refund Policy, and Medical Disclaimer, constitute the entire agreement between you and Loomreach Limited regarding the Service.

16.2 Severability

If any provision of these Terms is found unenforceable, the remaining provisions remain in full force.

16.3 No waiver

Our failure to enforce any provision is not a waiver of that provision.

16.4 Assignment

You may not assign or transfer your rights under these Terms. We may assign our rights and obligations to an affiliate or successor in the event of a merger, acquisition, reorganisation, or sale of assets, with notice to you.

16.5 No third-party rights

These Terms do not give any rights to any third party under the Contracts (Rights of Third Parties) Act 1999.

16.6 Force majeure

We are not liable for failure or delay caused by events beyond our reasonable control (natural disasters, war, pandemic, internet outage, third-party service failure, government action, etc.).

17. Contact

For questions about these Terms:

Email: info@mavinty.com
Postal address:
Loomreach Limited
411 Oxford Street, Office 1.01
London, W1C 2PE
United Kingdom

Loomreach Limited · Company number 16839451 · ICO registration C1918840 · Trading as Mavinty